In recent years, mobile devices have continued to proliferate around the globe and become increasingly woven into the fabric of our daily lives. As a result, we’ve become mobile-first users—where mobile devices are our first choice for how we communicate, navigate, bank, take photos, shop, and stay informed. In turn, the companies that support us have shifted into mobile-powered businesses. Mobile-
powered businesses are those organizations that are harnessing the unique power of mobile devices and apps to improve profitability, productivity, and customer experiences.
Worldwide, there were 7.1 billion mobile device users in 2021, and that number is expected to grow to 7.5 billion by 2025. Mobile app usage and purchases have also continued to grow and reach a massive scale. In 2022, revenue from mobile apps exceeded $400 billion. Mobile apps now account for 60% of e-commerce purchases. One survey found that 89% of respondents now use mobile banking apps.
That number is even higher, at 97%, if we include millennials.
Mobile devices are now also integral to the way we work. Last year’s report revealed that 60% of the endpoints accessing enterprise assets were mobile devices. Employees are using mobile devices to interact with more apps, conduct more transactions, collaborate with more people, and access more data. And mobile devices are almost always the additional factor in multi-factor authentication (MFA)
solutions that govern access to corporate resources, including desktops and laptops.