Julianna Lamb on Choosing Authentication Platforms Over DIY – Source: securityboulevard.com

Stytch CTO Julianna Lamb explains why, when it comes to authentication, most organizations are going to be better off relying on a platform than trying to manage these processes at scale themselves. Julianna goes on to discuss the complexities of authentication and why companies are struggling with the decision to build their own authentication systems. Initial implementations may seem straightforward, but the challenges exponentially grow as businesses scale — factors like integrating multiple login methods, managing security risks, and handling compliance requirements introduce complexity that many teams underestimate.

Julianna also explores how AI and automation are changing authentication, particularly with the rise of non-human users such as bots and AI agents. As companies face increasing regulatory scrutiny, they must ensure proper monitoring, logging, and access controls to prevent security breaches. Lastly, she notes that while passwordless authentication is gaining traction, user adoption is still gradual due to long-standing habits and legacy systems.