Source: heimdalsecurity.com – Author: Madalina Popovici
COPENHAGEN, Denmark – June 5, 2025 – We are proud to announce the release of Episode 2 of our podcast series, The MSP Security Playbook. This episode features Paul Green, a renowned MSP marketing expert, who shares insights on building long-term client relationships and effective marketing strategies for managed service providers (MSPs).
In this episode, Paul Green discusses:
- A three-step marketing system: building audiences, growing relationships, and converting relationships, emphasizing that MSP sales cycles can span several years.
- The “only you” rule: focusing on tasks that only you can do, while delegating, outsourcing, or automating the rest.
- The importance of client retention, noting that clients are slow to join and slow to leave, making initial relationship-building crucial.
Additionally, the episode’s MSP Hot Seat segment addresses strategies for justifying security investments when clients are hesitant about costs.
Your goal with all of your marketing is to get the right message in front of the right person at the right time. Because it could be another 10 years before they’re ready to switch again.
Paul Green, MSP Marketing Expert
The MSP Security Playbook podcast aims to equip MSPs with practical insights and strategies to enhance their cybersecurity offerings and business growth.
Episode 2 is now available on major podcast platforms:
About Heimdal
Founded in Copenhagen in 2014, Heimdal empowers CISOs, security teams, and IT administrators with unified, proactive defense across the entire IT estate. Its award-winning cybersecurity solutions span endpoint to network security, covering vulnerability management, privileged access control, Zero Trust, and ransomware prevention.
For more information, visit Heimdal.
Press Contact:
Madalina Popovici
Media Relations Manager
mpo@heimdalsecurity.com
Learn more about it here: Forget Your Tech Stack – Focus on Sales First with Paul Green.
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Madalina, a seasoned digital content creator at Heimdal®, blends her passion for cybersecurity with an 8-year background in PR & CSR consultancy. Skilled in making complex cyber topics accessible, she bridges the gap between cyber experts and the wider audience with finesse.
Original Post URL: https://heimdalsecurity.com/blog/msp-security-playbook-ep2-heimdal/
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