Privay IoT


The proliferation of network-connected devices, also known as the “Internet of Things” (IoT), offers unprecedented opportunities for consumers and businesses. Yet devices such as fitness trackers, personal home assistants (e.g., Amazon Echo, Google Home), and digital appliances are changing the nature of privacy as they operate silently in the background while transmitting data about a broad range of human activities and behaviors.
As “smart” becomes the new default setting for devices, consumers are further losing the ability to monitor and control the data collected about them, and they often have little awareness of what is done with their data downstream. The risks of sharing data through smart devices are not always clear, particularly as companies combine data from different sources to infer an individual’s habits, movements, and even emotions.


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