Marketers in every industry enjoy evidencing their reach to their superiors and providing tangible examples of their width and breadth of influence via social networks, media, and other means of engagement. Photos of both customers and employees engaging at hosted social events, trade shows, conferences, and direct one-on-one encounters are often viewed as gold. Couple this with the individual employee’s or customer’s photos working their way onto social network platforms for others to see and admire, and the value of that gold increases, success being quantified by impressions, views and individual engagements.
Harvesting photo data for competitive intelligence, targeting attacks
The value of that gold doubles when not only does the company harvest data and call it a success, but their competitors also analyze such photos capturing a plethora of useful data points, including geotagged data, metadata of the photo, and identity of the individuals caught in the frame. They, too, call it a success. Yes, the digital engagement involving location data and or location hints within photos is a double-edged sword.
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