Digital trust is crucial for modern business relationships as increasingly, transactions require sensitive information to be shared online. However, a new report from ISACA—the Information Systems Audit and Control Association certification association —highlights significant gaps between what enterprises are doing now and what they should do to earn customer trust in their digital ecosystems.
The report combines insights from 2,755 business and IT professionals worldwide. It defines digital trust as confidence in the integrity of relationships, interactions and transactions among providers and consumers within an associated digital ecosystem.
While 85% of respondents said digital trust is extremely or very important to organizations today, and 63% said digital trust is extremely or very relevant to their job role, only 66% said their organization prioritizes digital trust in line with its level of importance. “This will be a growing concern, as four out of five respondents or 82% believe that digital trust will be more important in five years than it is today,” ISACA noted.
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